There’s little doubt that football betting is probably the most bet on sport in the world. It only takes a couple of minutes looking around some of the bigger bookmakers to see how much attention the sport gets from a betting perspective. You will see that there are countless markets to bet on from a huge range of countries and with this makes it a sport that carries with it a huge following.
One of the reasons why it’s so popular is its availability. You will find that pretty much every country in the world plays the sport at some level and whilst some countries contain higher profile leagues than others, even grass roots betting is not uncommon from some of the more prestigious bookmakers.
This article will show you some of the best bookmakers to place your football bets with and also look at a number of ways in which you can improve these bets. We’ve taken our information from data collected over dozens of bookmakers, with each that we think will provide you the best betting opportunities for the sport.
Best Football Betting Sites
#1 – BetVictor
BetVictor is another great addition to our football betting portfolio and these guys, probably better than anyone else in the industry, constantly churn out the best prices when it comes to football betting. In fact, they have won countless awards for consistently being best priced in the industry, so if it’s value you are looking for, then you need to look no further really.
Again, these guys are another site that offers a staggering number of markets from leagues around the world. Pretty much all of Europe’s bigger leagues are there, along with a range from Asia, Africa and the Americas.
We found the site to be particularly impressive when major tournaments were taking placing and they often dedicated sections to just betting markets from said tournaments. On top of that it wouldn’t be uncommon to find things like match highlight, betting tips, previews, results, facts and a number of special betting markets for these tournaments, as well.
#2 – Coral
Coral are a UK based bookmaker but are still one of the more comprehensive when it comes to football betting. Whilst the top two bookmakers easily have football as their number 1 sport, Coral probably split it a little more evenly with their horse racing coverage. Having said that, they don’t lose any of the depth that a top bookmaker should for betting!
Coral have recently included a live streaming channel to their bookmaker and include a number of football matches to accompany it. The coverage is relatively good and includes games from a number of leagues from around Europe and Asia, mainly.
The site also includes a number of football betting features such as statistics, live scores and their coral radio station. Each has a big football following so the site allows you to perform your research and also place bets, which is a definite positive in our book.
#3 – Betfred
If you are looking for football related bonuses, then you won’t need to look too much further than Betfred. The site has a huge football following and it’s love of kicking of a bonus or promotion often goes hand in hand with football.
The biggest pull to the site has to be from the betting coupons that Betfred have devised and as a result, many other bookmakers have shamelessly copied. Their biggest success is probably in their Goals Galore coupon where you need to select games where you think both teams will score at any time. It’s a bit of change up from the traditional accumulator bet, but instead of choosing teams to win, it’s goals that you need to be looking out for.
There are a number of other bets similar to this that they have devised that include anytime scorer, beat the clock and 1-A-Piece. Each differ slightly in the market they target, but are all a modern twist on the accumulator bet.
#4 – Ladbrokes
Ladbrokes may be our 5th ranked football betting site, but they aren’t a million miles from any of the four they are chasing. As you can imagine, football plays a huge part on the site and their newly designed bookmaker allows for a much more compressive football betting HUB than previously.
Over the years, Ladbrokes have massively increased their football betting exposure to include a huge range of leagues and markets from all over the world. The European leagues still get the majority of the coverage, but you shouldn’t be surprised to see matches from outside of Europe including Africa, Asia and the Americas.
Their stats centre is massively cantered around football betting with everything from form, squad information, statistics, league position, analysis and live betting all on offer from here.
How to Bet on Football
As you will probably be aware of by now, betting on football is one of the easier sports in which to bet, if only for availability. But for those of you who are completely new to the sport there are number of key elements in which we think you should consider before placing your first bet.
Whilst this section is designed to bring people up to speed with football betting, we think that even seasoned bettors will be able to take something from this as well, if only to brush up on their skills.
What many people forget about football betting is that because there are so many games in which you can bet on – especially from the bookmakers listed above- this means that there is a much bigger chance of punters making simple betting mistakes. We will try to show you which markets are best to target and some vital rules and tips you need to consider.
Betting on football is very simple. Once you have selected a betting site (we recommend any of the above sites) all you need to do is then choose a market, choose a bet and set how much you want to place. Most betting sites will give you a forecast of how much you will win depending on your stake so you can get an idea of your exact returns.
If you are new to betting on soccer then diving into a big betting site and seeing over 100 markets on a single game can be a little intimidating, if not a little confusing. There are so many betting opportunities it’s sometimes hard to keep track. Below we have listed some of the more popular betting markets for football along with a simple explanation.
Most bookmakers will offer up a truly staggering range of markets for each match. Just quickly looking on any major bookies site right now shows that an upcoming World Cup game has 135 markets to bet on, before a ball has even been kicked. We are going to show you which are the most popular and what they mean.
- Full Time Result – The full time market will be the most popular and this is basically where you choose the result of the match. This will either be a home win, away win or draw. This market is sometimes called outright winner.
- Double Chance – The double chance offers you to take two results from the match. This might be home win and draw, away win and draw or home or away win.
- Correct Score – This market will require you to choose the correct score for that match. You must pick this exactly to win the bet and any other score will mean you lose the bet.
- Half Time / Full Time – Here you need to choose the correct outcome at both half time and full time to win the bet. So you may choose a home win for the half time and draw for the full time. Alternatively you could do away win half time and home win full time. There are 9 different scenarios in total.
- Handicap Betting – Handicap betting gives one team a virtual head start over their opponent by offering them upwards of one goal. For example, one team may go off with a 1 goal head start over their opponents and at the end of the game this goal will be added to the actual score, to get the handicapped score.
- Asian Handicap – The Asian Handicap is similar to the example above, except they use the scores in fractions to eliminate the draw as a result. For example, a team may be given a handicap of -0.5 goals meaning that this amount will be taken from their actual score at full time.
- Scorecast – The scorecast is a popular market is allows punters to choose the player who they think will score first and then the correct result at full time. It often yields large pay-outs due to the toughness in which it is to call. Variations of this will include anytime scorecast that allows their player selection to score anytime in the match and 1st half/ 2nd half scorecast, where the bet only applies to respected halves of the match.
- Draw No Bet – This market will take the draw result out of the equation when betting. If the game does finish in a draw then the bet is counted as a ‘push’ meaning that you will get your stake back in return.
- Number of Corners – The market will allow you to bet on the total number of corners in a match. More often than not you will get 3 brackets to pick; a less than x number, between x and x, and greater than x.
- Sending Off – Here you just select if there will be a red card in the match – usually a straightforward yes or no is sufficient.
- Over or Under Goals Market – A favourite for many punters is selecting whether there will be over or under a certain amount of goals in the match. Usually between O/U 1.5, O/U 2.5, O/U 3.5 and O/U 4.5
- Next Goal – This market will turn live at the start of the match and you bet on which team you think will score the next goal.
- Clean Sheet – You can choose, if any, which team will keep a clean sheet in the match.
- Goalscorer Markets – You can choose between the first goalscorer of the game, a player to score anytime in the game or a player to score the last goal of the game.
- Goals Galore – Goals Galore is a relatively new market that involves selecting games in which you think both teams will score. Only certain games are eligible for this market, and it is only available as an accumulator of three or more matches. The payout is relative to the number of matches selected.
Football Betting Rules
There are some rules in the industry that are pretty standard practice and that we have listed below. We will say that if you are ever unsure on a matter then to contact the bookmaker that you placed your bet with.
The first thing you will need to remember is that for the full time result or 90 minutes betting markets is that all markets will be settled upon the full time whistle, which includes stoppage time in both the first half and the second half. It won’t include any extra time or penalty shootouts when it comes to cup game and for that you need to wager on the ‘to qualify’ or similar markets. Extra time markets will be settled upon the resumption of the match and only include events that take place within that timescale.
Next up is the first/last goalscorer markets and the event of an own goal taking place. Basically if one is scored then that bookmaker will simply see it as no goal scored and if you did bet on that market then the next goal will count towards that result. As a follow up to this, any player that you have backed in these goalscorer markets that doesn’t play any role in the match will result in your bet being refunded. If the player comes on after this market has been settled then your bet will still be void.
Bets on postponed games will rollover providing that game is played within the week that it was originally scheduled. If the game is played outside that timescale then these bets will be refunded. Markets on games that have been abandoned in the middle of the game becomes a little trickier. Often the bookmaker will payout if bets have been settled such as first goalscorer but if the game is 0-0 then often bets will be rolled over to the following matchup.