Betfred Review

Betfred have been one of the stalwarts of the UK betting industry for decades now and have gone from just a couple of high street shops to one of the biggest bookmakers in the world. What's been impressive about the company is their continual progression in what's an extremely competitive marketplace.

What we have found from Betfred is an emphasis on player retention, a quality that many bookmakers actually lack. They do it by offering a range of promotions to get you through the door, but once you're in, reward you with a bundle of additional promotions as well.

Sports Betting

We've spoken a lot about how promotions are a huge part of Betfred's make-up, but now we are going to look at what they have to offer from a purely betting perspective.

Betting Markets and Odds

The site provides a really strong number of sports to bet on and markets that include leagues and events from around the world. Depth of these sports are a little hit or miss depending on which are in season, but you can expect that horse racing and football will be the two featured sports and will take up the majority of the Betfred sportsbook.

That being said, we were impressed with how diverse the site has become and the likes of golf, cricket, rugby and darts have all seen notable improvements in terms of coverage over the last year alone.

Their pricing is fair, without ever really being amazing. They will be a consistent top 7 or 8 bookmaker in terms of odds and running their prices via a few odds comparison sites always sees them not too far away. That being said, they do offer several promotions throughout the year with massively inflated odds and have been known to provide these for both new and existing customers.

Mobile Betting

Betfred provide their customers with a great little betting app, and like most bookmakers, 2014 has been a year which has seen a much needed re-design. It's becoming easier for bookmakers to offer a quality product in terms of both coverage and design these days, which is one of the reason why so many have improved this year. We liked the fact you could access Betfred's stats section directly from the app, even if it did load in your browser and the speed and interactivity of it all is much improved from its previous version.

Live Betting

Their live betting section is another aspect that has seen improvement over the years, but in all honesty still lacks in comparison to some of the bigger players such as bet365. The section is dominated by football, but does include several other sports with much limited market coverage. That being said, you can click on each match to be taken their version of Match Centre which includes an overview of the live markets along with information on the match and where the money is heading for that market.

Live Streaming

Live streaming is limited to just horse racing from across the UK and Ireland. The coverage is actually really impressive for this sport, but if you looking for sports outside of this then you will be disappointed.

Casino Games

Betfred work with the biggest software and games operator in the online casino industry, Playtech. They have a massive back catalogue of games to choose from, with some of the bigger titles being from the Marvel series (Incredible Hulk, Iron Man2 and Blade) along with a number of live casino options, as well.

The casino is available on a download and browser based format for desktop players. You can also download the ‘PlayFred’ app to your mobile device, which is fully optimised for all smartphones offering the same number of games as the online casino proper.

Table Games

The range of table games is excellent at Betfred and with this come the usual suspects such as Roulette and Blackjack. But, the most impressive feature for us has been the variants of these types of games. For example, roulette has 3D roulette, European Roulette, American Roulette, French roulette and Marvel roulette, to name nut a few. Blackjack follows a similar suit with 5 Hand blackjack, 21 Duel blackjack, Live blackjack and progressive jackpot.


You’ve got well over 100 slots to choose from at Betfred and with each game comes a new challenge. There are plenty of the usual suspects such as Pink Panther, Great Blue, Gladiator, along with a number of higher profile games, such as the Marvel series, which we mentioned earlier.

Progressive Jackpots

Like all PlayTech hosts, there are a plentiful number of jackpot games to choose from as well. In fact, you can access a fully functional jackpot area to condense them down and away from the massive list of ‘standard slots’. Again, you’ll get a lot of games that you may be used to such as Incredible Hulk, Spamalot, Life of Brain, X-Men and Fantastic 4. Jackpots range for each game, but don’t be surprised to see some of the longer running jackpots hitting the million pound mark.

Bingo Games

Betfred bingo is powered by software developer, Virtue Fusion. These guys are actually a sister company of their casino provider, Playtech, making them one of the best in the business. The bingo hall can be played via your web browser to you can download the bingo app to your mobile device for a fully integrated smartphone app.

You’re going to find a decent range of games at Betfred including 90 and 75 ball variants with tickets starting from as little as 10p. That being said, after reviewing quite a few other bingo companies using Virtue Fusion, it’s apparent that not all games are available via the Betfred skin, which is a little disappointing.

What’s good is that there are a lot of rooms to choose from on Betfred bingo which include speed, rainbow, lucky number, cash cubes and Betfred bunker, to name a few. Each of these rooms has a slightly different twist on the classic bingo game that you may be used to with each an exciting addition.

Poker Games

The poker room is based on the iPoker network which means you’re going to get a good range of games around the clock. You’ve got the usual suspects on offer from iPoker such as Hold’em, Omaha, Omaha hi-lo and a series of mixed games to choose from. Betfred’s twist tend to come in the form of their own Multi Table Tournaments where they either add money to the prize pool or provide enhanced bounty games, which are always great fun.

The poker room can be accessed via their poker app which can be downloaded on either iOS or Android devices. You simply need to visit the site via your mobile browser to get started.

Useful Info
Payment Methods
Min Deposits
  • Debit Card (£5)
  • Credit Card (£5)
  • PayPal (£5)
  • Neteller (£5)
  • Skrill (£5)
Customer Support
Telephone 0800 028 7747 (8am-10pm)
Email This email address is being protected from spambots. You need JavaScript enabled to view it.
Live Chat Via Website (24/7)
Post Petfre Limited (Gibraltar), Unit 5.2, Watersport Place, 2 Europort Avenue, Gibraltar

About Betfred

Betfred are a UK based bookmaker who has been operating since 1967. Like a lot of the older generation of bookmakers, they started life on the high street operating from a single shop in Salford. Two brothers, Fred and Peter Done, were the driving force behind the betting shop and over the next 40 years expanded to hold shops throughout the UK. However, unlike a lot of betting outlets these days, Betfred are still true to their roots and hold over 1,300 betting shops around the UK today.

To attract interest and buzz around the company, Betfred famously paid out early on Manchester United to win the Premier League in March 1998. However, and probably the reason why so many people remember the early payout, Arsenal had other ideas and piped Manchester United to the title that year.

Betfred have always maintained that they are looking to invest back into British sport, mainly via sponsorship. At the minute they are currently the official betting partner of Premier League team, Tottenham Hotspur and also sponsor the national stadium, Wembley. Some other major sponsorship deals that Betfred are a part of include Haydock Park, Kempton Park Racecourse, Nottingham Greyhound Stadium, Owlerton Stadium, World Snooker Championship, and dozens of individual horse races throughout the country.